Serving Monroe, Owen, and Greene Counties

Reimagine 2020 Highlights

Reimagine... a better normal.  

February 5, 2021 -- Reimagine 2020 community fundraising drive tops $1,100,753 with a few weeks to go and aims toward the future. Donations support the work of building resilience as United Way responds to community needs during a pandemic. 
Reimagine 2020 invites residents in Monroe, Owen, and Greene counties to rally around the goal of building a more resilient community by creating a future that works well for all and where zip code does not determine one’s future. Because of a high level of poverty right here in local communities, where nearly 50% of residents teeter right above or fall below the poverty line, it is critical to address the harsh disparities which often lie hidden in the shadows.  
Donors responding to Reimagine 2020 are providing a framework for action in the months and years ahead as the community moves from pandemic relief to recovery and rebuilding.  
“Though giving has been steady in our fall Reimagine campaign, there is still time – and still a need – to participate.  With the rise in suffering already experienced and with the expected – and unexpected – new challenges that lie before us, more funding is required as we move into the months and years ahead. Our community is very generous and understands that people are hurting, so we encourage everyone to participate and give as your situation will allow. There is still time to give,” Feferman said. Donations will be accepted to Reimagine 2020 through the end of February.  
A separate dedicated fund for COVID-19 Relief was established in March 2020 and over $1.6m has been raised and distributed to local organizations. These funds support community-wide needs such as food insecurity and securing safe shelters for people experiencing homelessness, as well as capacity-building needs at agencies such as technology, PPE, increased staffing needs due to volunteer loss, and more.  
Executive Director, Efrat Feferman, expressed her gratitude for the generosity of the community. “This has been an extraordinary year. I don’t think anyone anticipated we would be in this position at the end of 2020. And yet, despite all the uncertainties, donors have opened their hearts and their wallets in acts of incredible generosity and have asked us over and over to use their gifts to meet the greatest challenges. We are humbled by the trust implicit in these requests and honored to apply each gift to the most critical need.” 
United Way recognizes these Reimagine 2020 Champions who have raised funds toward a Reimagined future that works for all:
  • The team at BKD contributed a total of $7,551 this year, an 11% increase over last year, to help bring community resources together to solve issues. 

  • CarDon Associates is Reimagining a better normal with the help of a $3,000 corporate gift. 

  • City of Bloomington employees, always generous during campaign season, expressed their concern for our community by contributing $9,196 to Reimagine 2020.  

  • The Combined Federal Campaign team upped their impact from last year to a generous $7,174.

  • The Cummins Foundation dramatically increased its gift to help address the most critical needs in Monroe, Owen, and Greene counties and generously contributed $23,135. 

  • German American Bank employees envisioned the possibilities of a reimagined future and raised $7,871 toward that goal.

  • A corporate gift of $1,000 from Golden Hands Construction Company will help support our community as we Reimagine a brighter future.

  • Great West Casualty Insurance Company established a fund of $6,285 for Reimagine 2020 through a week of special events and activities from their committed employees.  

  • IU Credit Union raised $39,043 through a combination of generous employee giving and a corporate gift to create a more equitable community. 

  • In addition to all that the staff of IU Health Bloomington is doing to protect the health and safety of the entire community, they generously donated $16,330 to support Reimagine 2020

  • Jackson County Bank helped support the vision of a future that works well for all by contributing a corporate gift of $3,500.

  • Old National Bank offered its employees an opportunity to make a difference and they generously contributed $12,761 including a corporate gift of $8,000. 

  • Regions Bank generously donated $950 as a corporate gift toward the future wellbeing of our community.  

  • Stone Belt employees, who help take care of others each day, raised $6,928 to add to Reimagine.

  • The employees of Vectren, a CenterPoint Energy company, worked to raise $1,482 for Reimagine 2020.

  • The staff and management of Hoosier Energy jumped on board to support a more just, equitable, and resilient future and generated $7327 in addition to a corporate gift of $750.  

All gifts, no matter the amount, have an impact. 
  • $2 a week can provide six meals' worth of groceries to 50 homebound individuals every month. 
  • $2 a week provides transportation to and from work for individuals with disabilities who are beginning a job. 
  • $2 a week helps give 10 flu shots for people in need to stay healthy during flu season.
  • $3 a week to United Way can provide hot meals for 15 people
Donations can be made online or by texting Reimagine2020 to 41444.  
Contributions to this campaign help United Way provide support and services to families in need throughout Monroe, Greene, and Owen counties. Every dollar donated will make a local, lasting impact.


Creating a local impact

Your donation to the United Way campaign contributes directly to the support of people in need in our community. Read More >>


See Campaign Highlights from previous years.



  • Born Learning
  • Financial Stability Alliance
  • Monroe Smart Start
  • Familywize Discount Prescription Card
  • Bank On Bloomington